In 1972 Maurizio and Isabella opened one of the very first denim factories in Italy. In Urbania; later known as La Valle Dei jeans or The Valley of Jeans, Maurizio’s passion for craftsmanship and beautiful jeans came to life. In addition to producing jeans for well-known brands, Maurizio decided to set up his own label and named it after the love of his life, Isabella Garcia. 

Every day Garcia's designers are working on designing the coolest new collections for women, men, girls and boys. Each collection is linked to a theme with a story behind it and for which certain colours are chosen, all based on the latest trends. Shop online, or find Garcia in-store, Wanaka.